Top 5 Fashion Games Performance in Europe Q4 2021

The fourth quarter of 2021 saw significant activity in the fashion gaming category in Europe. Here's a detailed look at the performance of the top 5 fashion games, based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. experienced fluctuations in weekly revenue, peaking at around $790K in the final week of December. Weekly downloads saw a notable rise in the last week of December, reaching approximately 410K. The app's weekly active users started the quarter at nearly 1.9M and showed a steady increase to around 1.9M by the end of the quarter.

Crowdstar LLC's Covet Fashion: Dress Up Game had an interesting quarter with weekly revenue hitting a high of approximately $263K in early November. Weekly downloads saw a gradual increase, peaking at about 16K in the last week of December. Active users remained relatively stable, fluctuating around the 170K mark throughout the quarter.

Producer: Choose your Star by Amrita Studio showed a steady rise in weekly revenue, culminating at around $109K in the last week of December. Weekly downloads also saw a significant increase, reaching nearly 94K by the end of the quarter. The app's active users grew from around 112K at the start of the quarter to approximately 188K by the end.

RuPaul's Drag Race Superstar from Eastside Games saw its weekly revenue peak at about $113K in late November. Weekly downloads were highest in the first week of November, with approximately 136K downloads. The active user base grew rapidly from around 78K in late October to a peak of about 181K in early November, before stabilizing around 110K by the end of December.

Finally, Nordcurrent UAB's Pocket Styler: Fashion Stars saw a consistent performance with weekly revenue peaking at around $76K in late October. Weekly downloads reached their highest at about 178K in mid-October. The app's active users increased steadily, starting at around 279K and peaking at about 364K in mid-October before tapering off to around 249K by the end of December.

For more insights into the performance of these games, visit Sensor Tower.